It all started in 2011-12, when an IIM-Ahmedabad student Siddharth Shah started working on the project “DialHealth”, nudged by his professor, Anil Gupta, down the entrepreneurial road.
College Project Becomes Bigger & Better
It started as a project for college and went on to become one of India’s largest digital healthcare ecosystems. A one-stop shop for medications, lab tests, and healthcare supplies, the PharmEasy platform is one of India’s top healthcare aggregators. Siddharth Shah, the man in charge of India’s top outpatient healthcare platform, was motivated by the goal of giving every Indian access to inexpensive healthcare.
Siddharth Shah, an MBA from IIM Ahmedabad, envisioned creating India’s best health delivery platform. Apart from following his passion for cars, sports and travelling, he was focused on making healthcare accessible in India. He tried answering the basic question that when clothes, phones, furniture and even food swivelled from offline to online, it was strange that consumers would have to depend on the local chemist for their medicines, a basic need. Moreover, it was common for people to go from one outlet to another if the prescribed drugs were out of stock.
Sailing through the Tough journey
In this journey of envisioning an online pharmacy, Siddharth was joined by his friends Hardik Dedhia and Harsh Parekh.
They belonged to the same zip code and hailed from middle-class Gujarati families from Ghatkopar (Mumbai). They were products of their ecosystem, typically trained as engineers or doctors and readied with business management skills; they ultimately held entrepreneurial dreams. They resulted in the creation of Pharm Easy in 2015.
Various businesses under API Holdings were gradually added as they attempted to provide seamless outpatient solutions as they encountered obstacles or requirements in the supply chain.
Some had as their goal the physical availability of drugs or enhancing communication with medical professionals. As a result, API Holdings went on to develop companies, including PharmEasy, RetailIO, and DocOn.
His parents, who gave the initial seed money, supported him despite the setbacks. Parents of the co-founders also provided early support, and no one dissuaded them.
PharmEasy Made it Easy With Technology!
In the current dot-com era, PharmEasy Technology created a revolution. PharmEasy, convinced of the enormous potential of technology, is incorporating it into the healthcare industry to improve the accessibility and affordability of healthcare for its users. Major partnerships with hospitals to offer easily accessible medical consultations proved to help greatly.
PharmEasy relies on machine learning to forecast the best channels to increase the platform’s LTV (loan-to-value).
In the future, more context-aware and user-friendly interfaces, such as chatbots and voice interfaces, will be developed to keep consumers’ attention.
This is designed to offer clients a seamless experience and enhance their lives by introducing a healthy lifestyle.
Your medications are swiftly delivered to your door anywhere in India with just a few taps on the PharmEasy app!
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