Under the terms of the product sampling program, the pandemic has kept more individuals confined to their homes and kept them out of public places like workplaces, grocery stores, and schools. They still invest heavily in food and their pets even if they stay home.
While individuals rarely purchase in person, they do so online, frequently while doing dry sampling. It is, therefore, time for brands to use at-home product sampling to reach out to their customers.
Large corporations are infamous for using product sampling programs to develop brand awareness and generate interest in their products by utilizing the power of the free sample.
But given the circumstances, research indicates that customers are more inclined to buy a product after trying a free trial. It’s known as dry sampling.
We take care of stock holding and manage the logistics of the sample distribution. We ensure secure, safe, efficient, and effective packaging and handling, storage, transportation, and eventual distribution.
How does the dry sampling work?
Supporting full-size product purchases
Most brands hope to encourage full-size product purchases when doing dry sampling campaigns. You cannot provide samples and count on clients to make purchases.
A fee for samples sounds strange. However, this tactic assumes that customers are trying things under the product sampling program in which they have a financial and emotional stake. Before making this commitment, they need to be fostered.
For client testimonials
Reviews are the word of mouth’s digital extension. They allow customers to consult a variety of sources before making a purchase. Approximately 72% of customers read reviews before making a purchase.
Therefore, customers will select the latter if a competitor’s product has hundreds of reviews and yours has none. It is difficult to win over new clients who are hesitant to try experimental products under dry sampling.
An effort is made to elicit reviews from customers who purchase full-size products. However, a broad product sampling campaign swiftly and efficiently increases user ratings for the program’s primary products. You may maximize this effort by giving clients a discount for a review.
In terms of client content
Compared to conventional influencer marketing, user-generated content is unique. Social media is where client content finds a home because they place a higher trust in what other customers do or don’t do than they do in the brand itself, while dry sampling is the case.
The most engaging content is created by average individuals fervently devoted to your brand who want to share their experiences with their followers.
It would help if you gave your customers something to discuss to encourage better user-generated content. Due to an ongoing sampling effort, your followers will always have something new to consult with your targeted group.
Promoting product testing
New product soft releases are a fun method to gauge consumer interest and evaluate the success of your marketing plan.
Campaigns for product samples are better suited for expensive luxury goods because consumers are more likely to purchase after experiencing them. Because of this, sampling is standard in the consumer packaged goods industry.
A reward for staying loyal
Under the umbrella of the product sampling program, loyalty programs encourage brand loyalty and enable repeat purchasing habits. But this is only true if the advantages are sufficiently lucrative.
Yotpo reports that 29% of consumers prefer intriguing and varied loyalty benefits to discounts. Under dry sampling, experiential gifts are increasingly chosen above those that are only transaction-based incentives.
About dry sampling:
- Any strategy that does not include direct physical contact between you and the clients is known as an indirect sampling strategy. For instance, you might use the product sampling program to give customers free product samples when they purchase another item from your company.
- The complimentary sample may be a product pack on the shelf labeled “dry sampling,” or you may make sure that a store employee gives it to you at the register.
- You might wonder whether using this in-store strategy is worthwhile. The main benefit is that it is simple and significantly contributes to the initial purchase.
- Under dry sampling, the work is worth it if matching two products that you believe will complement one another will give your customers more.
- For instance, including a free sauce with a particular food item enables the customer to experiment with the recipe when they prepare it.
- Everyone at home is welcome to sample the free sauce. However, there is a demerit to this method of sampling. Furthermore, more individuals would interact with your product under dry samples because the buyers would take the products home.
- There is no way to tell if a consumer is using the product or what they think after consuming it under the product sample program, which may make you decide not to try this strategy. Additionally, there is no opportunity for rapid feedback.
- It is easy to confirm if they used the product correctly or if the results were what you had anticipated.