It’s no secret that technology has disrupted the traditional marketing landscape. And as a business owner, you might be wondering if investing in plastic postcard mailing is still worth it. Well, wonder no more! Here are four reasons why plastic postcard mailing is still an effective marketing strategy.
1. Affordability
The cost of plastic postcard mailing is considerably lower than other modes of advertising. And because it’s incredibly cost-effective, you can send out multiple mailers to different locations at the same time! It offers flexibility that weekly or daily newspaper ads don’t provide – especially if you’re on a budget.
2. Higher Open Rates Compared to Traditional Mail
While it’s common knowledge that snail mail has a lower open rate than digital ads, the difference is smaller when you send laminated postcards via plastic postcard mailing. A laminated postcard has a higher open rate than traditional mail. What’s more, when laminated postcards are mailed, they’re often kept for reference. That’s because laminated postcards are more aesthetically pleasing and, thus, more likely to keep as a memento.
3. Versatility
Plastic postcard mailing is versatile in that laminated postcards can be used to advertise all kinds of products or services. For example, you can use laminated postcards to promote a restaurant, a real estate company, or even a garage sale! The key is to tailor the message and design to fit your own kind of business.
4. Emotional Appeal
On top of all the benefits above, printed plastic postcards can help you appeal to your audience on an emotional level. For example, if your laminated postcards promote a carwash service, you can include an image of a car and the words “dirty cars welcome” in the printable area. Additionally, you can choose to give your plastic postcard mailing a hand-drawn feel by using different fonts and colors.
If you’re trying to market your business cost-effectively, plastic postcard mailing is one of the best ways to go. By sending out hand-drawn, cost-effective plastic postcard mailings, you can appeal to your audience even on an emotional level.
