Unfortunately, a PR management company is not the same as a reputation management company, and many people cannot distinguish the two. In this post, we will try to explain the differences between these two.
Now, imagine any company or celebrity in the UK who is passionate about his image. They can get help from Snapdragon Media, which is one of the leading PR management companies in the UK.
What is Public Relation (PR)?
PR activities usually focus on maintaining a good public relationship and taking action to maintain a positive image of the celebrity or a company.Press releases, interviews, and social media posts are examples of proactive PR content development.
PR professionals shape the narrative to build a positive image and maintain communication between the celebrity and their audience.
What is Reputation Management?
Reputation management is generally used to maintain a good image when it is under attack. Therefore, it is usually a reactive response to take damage control action during a crisis situation when a scandal happens or a rumour is floating around.
What Are the Differences?
1. Proactive vs. Reactive Approaches
The key distinction between PR and reputation management lies in their approach. PR is proactive, focusing on building a positive image and generating content that promotes the celebrity. Reputation management professionals usually come into the picture when serious damage has happened, and their approach is usually reactive.
2. Long-Term vs. Short-Term Strategy Crisis Management
To preserve and maintain a positive image, if you need a long-term strategy, then help from a PR agency must be sought, as they will take several organized actions to build an image.
The services of a reputation management company are needed only for a short time to resolve if any serious damage has taken place to the reputation of any company or a celebrity.
3. Building vs. Protecting
PR management companies always try to help manage the public image of a celebrity by keeping it always in the spotlight. On the other hand, a reputation management company will work behind the scenes to manage crises so that any negative publicity of the celebrity is turned into a favourable reaction from the public and helps improve the image.
When to Use Which Agency?
1. Use PR to Build and Promote
Celebrities should use PR to build their brand, promote new projects, or maintain relevance. PR is ideal for announcing collaborations, promoting films, and releasing records. It keeps a celebrity’s image current, guaranteeing that they continue to be discussed in public and appealing to their audience.
2. Use Reputation Management During Crises
Managing one’s reputation is essential in times of crisis or bad press. In situations involving scandals, unfavourable reports, or rumours, it entails defending the celebrity’s reputation by managing and combating unfavourable content online, taking legal action, or making public declarations.
Conclusion
Public Relations and reputation management aid differently for a celebrity’s image. PR mainly concentrates on proactivity, while reputation management is reactive. Both tactics are necessary to maintain a strong public presence.
