Amazon agencies start by figuring out your brand’s core values, who your target audience is, and what your unique selling points are. Optimising your Amazon storefront is one of the first steps in the optimisation process when working with an agency. Consistently styled product images across your listings help reinforce your brand identity. An Amazon agency also focuses on creating engaging A+ Content (formerly known as Enhanced Brand Content). Protecting your brand from counterfeiters and unauthorised sellers is another crucial task that Amazon agencies handle. An agency can create and manage sponsored product campaigns, brand campaigns, and display ads.
An Amazon agency can help you create a unique brand voice that will resonate with your target audience. Some Amazon agencies offer packaging insert design services. Many agencies help set up and manage Amazon Vine programs for their clients. An agency might assist in creating a brand style guide specifically for Amazon. Some agencies specialise in Amazon SEO (Search Engine Optimization). Agencies often help brands take advantage of Amazon’s Virtual Bundle feature. Many Amazon agencies offer competitor analysis services.
Some agencies provide Amazon-specific email marketing services. An agency might assist in setting up and managing an Amazon Subscribe & Save program for your products. Brands have been able to leverage Amazon’s Climate Pledge Friendly program in many ways through the help of agencies. An agency might help you set up and manage an Amazon Business account if you sell B2B products. An agency can help you optimise your account, create product listings, and manage your inventory. You can also get their support if you need help building customer relationships. They can help you create personalised marketing campaigns and develop customer engagement strategies. They can also advise on how to respond to customer inquiries and feedback.
Many agencies can help your product appear in Amazon’s voice search, and many agencies can help you; ensuring your products are discoverable through voice commands can give your brand an edge. Some agencies offer services to help you take advantage of Amazon Launchpad if you’re a startup or a new brand. These services include product listing, marketing, and customer service. A company specialising in creating and managing Amazon Influencer programs can assist you. Various agencies can assist you in setting up and optimising your Amazon Store for international markets. These agencies will also help you create and manage your listing, optimise your product keywords, and provide translation services.
Some agencies specialise in producing video content for your listing if you plan on selling your items on Amazon. These agencies can help you create professional videos highlighting your product’s features and benefits. The amazon main image is a critical element in your product listings. An experienced agency can create main photos that grab attention and accurately represent your products. A well-crafted main image can significantly boost your click-through rates and sales. Talking to an agency about Amazon’s Virtual Product Placement program might be beneficial. This program provides brands with the opportunity to promote their products in films and TV shows that are broadcast on Amazon.
